Business Models - Matter

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Business Models

A collection of 2 posts

What Open Matter will equip you to do.

What Open Matter will equip you to do.

Top highlight This spring, we’re launching Open Matter: Local News Bootcamps, in partnership with Google News Lab, News Media Alliance, and 4 Top J. schools. You can read more about the program and opportunities for local, for-profit news organizations here [https://matter.vc/a-lot-more-experiments-open-matter]. The live application is here

Beyond targeted advertising

Beyond targeted advertising

Advertising is in crisis. More than one third of online ad traffic is fraudulent [https://www.wsj.com/articles/SB10001424052702304026304579453253860786362], and the ads are so annoying that more than a quarter of users block them [https://www.iab.com/insights/ad-blocking-blocks-ads-win-back/]. Half of ads are never seen [https://www.comscore.