Purple allows independent writers to directly connect with their audience by leveraging text messaging to build a membership business.
We want to create a new model that realigns the incentive structure. Where quality voices with highly-engaged audiences are empowered, and don’t feel like they have to shout through the noise of Twitter and Facebook.
That includes a new business model for media that makes it much easier for content creators to monetize sustainably, directly from their audience. It’s a myth that people aren’t willing to pay for content. They are, as long as the content is high-quality, unique, and speaks to them. They’re even more willing to support it if they have a strong relationship with the content creator.
Messaging is an incredibly powerful channel for developing that kind of audience relationship.