Multimer helps quantify population sentiment in any given space by measuring, monitoring, visualizing, and analyzing biosensor data at large scales for better decisions based on human signals.
Our experiences are shaped by the environment around us: the design of our cities affects how we think, feel, and perceive. City planning has a profound impact on our lives — and rather than being universal, different groups and individuals may be affected in different ways.
We are all cyborgs now: we carry devices that measure our movements, augment our knowledge, and help us lead healthier lives. Multimer takes these technologies and builds them into unique wearables that allow the emotional impact of cities to be measured.
Not only do these empathy maps allow businesses to make better commercial decisions, like where to place a new store, but this new understanding of how cities work could help planners build a better environment for everyone.