Motherly guides Millennial women on a personalized, week-by-week journey to motherhood, delivering expert information and mom-to-mom inspiration.
Motherly media is a digital platform providing high-quality news, information, products and services to modern women who are mothers.
Digitally-native Millennial moms are the most educated, most technologically-savvy generation in history. They also overwhelmingly report being lonely, burdened by elite debates over work/life, and dissatisfied with how their lives are covered in both the mainstream media and the “mommy blogosphere.”
Motherly instead empowers mothers to have the best information at their fingertips, letting them easily access headline news, child-rearing advice, career coaching and a host of life-hacking products. We’ll collaborate with brands to serve families at every life stage and host in-person networking events and conferences. We’ll partner with career-development programs to help moms get the skills they want and need to stay ahead.
Our goal is go beyond the debate over how to “have it all,” and to help modern women have whatever it is that they want and need.
Motherly is building a platform far beyond the confines of a standard ‘mommy blog,’ to provide a modern, fun, helpful community for modern women. We’ll provide news coverage, high-quality information, as well as curated products and services to meet the needs of women and their families, whatever their life-stage and lifestyle.
Motherly will be building a site that constantly draws from a database of articles, ideas, products and services that live on topical landing pages curated by algorithm and user input. Thus a mom reading breastfeeding articles will be shown top nursing bras Motherly sells, access to digital lactation coaches, etc. This algorithm-driven approach is perfectly suited for the often-predictable cycles of motherhood and provides a major opportunity to build a profitable media organization built on a business model that leverages brands, products and services to provide support and solutions for modern women.