Does the pitch make our excitement outweigh our hesitations?
We invite qualified applicants in for a 10-minute pitch & demo, followed by 10 minutes of Q&A from the Matter Investment Team.
The next stage is our infamous mini-project, which is designed to push entrepreneurs’ thinking on the desirability, viability, and feasibility of their venture. Candidates will present results in an hour-long interview with us.
After a due diligence process, successful candidates will move on to the finalist round. We’ll bring together key members of our community including alumni, media partners, and mentors to do a deep dive with the team and venture in a two-hour final interview.
We look for teams that are…
We invest to build the informed, empowered, and connected future of media. We fund inspired and inspiring founders who have the passion, guts, and talent to build ventures of scale, profit, and impact in an industry whose definition is now up for grabs.
We don’t invest in projects, non-profits, or teams at existing institutions. We invest in for-profit, scalable start-up ventures. Don’t worry — you don’t need to have your business model or growth strategy figured out at the start, but you should be very serious about cracking it.
Committed & Capable
At the end of the day, it’s about the people. We are looking for scrappy, multi-disciplinary teams of 2-4 full-time co-founders who have a history of working well together. Your team has the technical skills to build your product, and all of you are ready to move to San Francisco or New York City for the full duration of the program.
Ready for Acceleration
Our program is proven to work for companies at various stages — whether you’re pre-funding with a working prototype or in the midst of closing a $1.5M seed round with a launched product. Either way, you must be dedicated to learning what works and what doesn’t in order to first achieve product-market fit and then to scale.
What A Good Pitch Should Address
Here’s the full gamut of questions we make sure our entrepreneurs address in every Design Review. If you can wrap all of them into a character-driven narrative, we’ll be impressed.
Do the top-down trends make the space worth pursuing?
Is there a clear bottom-up user point of view?
(user + context + need + deep insights)
Does the product meet the need in a compelling way?
(Is the end-to-end user journey clear?)
Is there a clear and compelling growth hypothesis?
Is there a clear path to making money? Is the opportunity big enough?
Is there a strategy to eventually secure a sustainable competitive advantage?
Why is this team uniquely qualified to build this venture together?
What’s the roadmap? Are there clear, concrete next steps and a goal to achieve by Demo Day?
Is the storytelling clear, concrete, and compelling?
Apply to Matter
We support media entrepreneurs building a more informed, connected, and empowered society through our start-up accelerator in San Francisco and New York City.
421 Bryant St.
San Francisco, CA 94107